When Should I Get Hearing Aids
Posted by CENTURY HEARING
When Should I Get Hearing Aids The first thing to know about when should you get hearing aids is that everyone else that bought hearing aids before you just did not buy hearing aids.....they finally broke down, they finally give in, they surrendered, they finally had enough of the wife or husband nagging, they finally had enough of the wife or husband telling there were talking to loud, they finally had enough of people telling them to turn down the TV, or family members are constantly say that they are hard of hearing or they went out of their way to avoid going to places where its noisy or they got frustrated from not understanding what others are saying or when they were talking to someone they would have to ask to repeat what others are saying numerous times (and they get annoyed) or they could not hear when someone approaches from behind or they found they were reading lips to understand the conversation - and had to face the person visual what they were saying...all of these or any one of these or combination of any of these - led to massive frustration which led to a breakthrough to take action.... then and only then did they buy hearing aids.
Does that sound like you?
Did you know that statistically more people buy hearing aids 6 months after their spouse passes away - its because they lost their human hearing aid.
A colleague of mine, Dan Kennedy - who has written over 10 marketing books and sold his marketing services to 1000s of audiologists said, "The stigma and resistance to wearing eyeglasses diminished in the 1950s and was pretty much gone by the 1970s - today even eye-wear is positioned as a fashion statement - a billion dollar fashion statement - take a look at the websites like www.warbyparker.com. What helped de-stigmatize this was the fact that young people needed vision correction, so glasses were never a symbol of surrender to age or infirmity. Eyeglasses successfully moved out to the doctors office to a billion dollar eyeglass fashion retail industry. Not so with hearing aids. They ARE symbolic of surrender to age. People are resistant to even thinking about trying them. Its low on their list. Given a list of 10 things to spend money on, its going to be at the bottom or the page or not at all. People are embarrassed by having to wear them, even now that technology has made them tiny, nearly invisible, 100% digital, with pocket remotes - thus liberating users from a device for fiddling with volume. Seen or unseen, invisible, unnoticeable, the consumer still feels old and diminished by wearing them...or even thinking about wearing them".
Dan continues, "The second thing to know, and probably the most interesting secret fear, is that few people buy hearing aids simply to hear better. Most of us who wear eyeglasses buy them to see better. Its a simple proposition. With vision below par and worsening, trouble reading small print or seeing signs or driving at night, we go buy glasses - some of us start with reading glasses. But the of buying hearing aids is more complicated, and most people are not sufficiently motivated by hearing difficulties to go and buy them. Instead there are hidden fears and hidden benefits driving people to buy a hearing aid. For example, one of the things baby boomers fear most is "being stuck in nursing home." For the more affluent you can call it "Assisted Living". But still, seniors want to stay in their homes, They want to live independently. They fear nursing homes. And they fear adult children moving them into them. This inspires some creative and risky behavior, as seniors endeavor to conceal difficulties they are experiencing with daily life. They rightly fear their adult children's perception they are "losing it" or "addled" or "confused" which being unable to hear properly can create. Another hidden fear is that their adult children will be reluctant to trust them alone with their adult grandchildren, especially away from home, driving about, on excursions, Being deprived of independent time with the grandchildren will strike terror into the hear of a grandmother, and at least irritate a grandfather. Age and hearing loss fuels fear. So who wants to get in the car, lug their spouse with them, go through an hour and a half of diagnostic tests, got scientific proof that they have hearing loss." This is what Dan Kennedy learned about working with local audiologist offices - do you feel infirmed? Addled? About ready to go into a nursing home thinking about hearing aids? True to you or not - there is a stigma to overcome.
If you are asking yourself this questions, "When should I get hearing aids?" Answer: When you are Done with all the feet dragging, and you have surrendered....Once are finished with the all the pain......here are a few benefits to buying a hearing aid:
The sooner you start using hearing aids, the better chance you will give your brain to adapt and re-learn sounds you may not have been hearing for a while.
Research from the National Council of Aging shows that when people begin to use hearing aids, they experience improvements in their marriage, social life and sex lives.
Seniors with untreated hearing loss are significantly more likely to develop dementia over time than those who retain their hearing, according to a recent study by Johns Hopkins University and the National Institute on Aging.
Does that sound like you?
Did you know that statistically more people buy hearing aids 6 months after their spouse passes away - its because they lost their human hearing aid.
A colleague of mine, Dan Kennedy - who has written over 10 marketing books and sold his marketing services to 1000s of audiologists said, "The stigma and resistance to wearing eyeglasses diminished in the 1950s and was pretty much gone by the 1970s - today even eye-wear is positioned as a fashion statement - a billion dollar fashion statement - take a look at the websites like www.warbyparker.com. What helped de-stigmatize this was the fact that young people needed vision correction, so glasses were never a symbol of surrender to age or infirmity. Eyeglasses successfully moved out to the doctors office to a billion dollar eyeglass fashion retail industry. Not so with hearing aids. They ARE symbolic of surrender to age. People are resistant to even thinking about trying them. Its low on their list. Given a list of 10 things to spend money on, its going to be at the bottom or the page or not at all. People are embarrassed by having to wear them, even now that technology has made them tiny, nearly invisible, 100% digital, with pocket remotes - thus liberating users from a device for fiddling with volume. Seen or unseen, invisible, unnoticeable, the consumer still feels old and diminished by wearing them...or even thinking about wearing them".
Dan continues, "The second thing to know, and probably the most interesting secret fear, is that few people buy hearing aids simply to hear better. Most of us who wear eyeglasses buy them to see better. Its a simple proposition. With vision below par and worsening, trouble reading small print or seeing signs or driving at night, we go buy glasses - some of us start with reading glasses. But the of buying hearing aids is more complicated, and most people are not sufficiently motivated by hearing difficulties to go and buy them. Instead there are hidden fears and hidden benefits driving people to buy a hearing aid. For example, one of the things baby boomers fear most is "being stuck in nursing home." For the more affluent you can call it "Assisted Living". But still, seniors want to stay in their homes, They want to live independently. They fear nursing homes. And they fear adult children moving them into them. This inspires some creative and risky behavior, as seniors endeavor to conceal difficulties they are experiencing with daily life. They rightly fear their adult children's perception they are "losing it" or "addled" or "confused" which being unable to hear properly can create. Another hidden fear is that their adult children will be reluctant to trust them alone with their adult grandchildren, especially away from home, driving about, on excursions, Being deprived of independent time with the grandchildren will strike terror into the hear of a grandmother, and at least irritate a grandfather. Age and hearing loss fuels fear. So who wants to get in the car, lug their spouse with them, go through an hour and a half of diagnostic tests, got scientific proof that they have hearing loss." This is what Dan Kennedy learned about working with local audiologist offices - do you feel infirmed? Addled? About ready to go into a nursing home thinking about hearing aids? True to you or not - there is a stigma to overcome.
If you are asking yourself this questions, "When should I get hearing aids?" Answer: When you are Done with all the feet dragging, and you have surrendered....Once are finished with the all the pain......here are a few benefits to buying a hearing aid:
The sooner you start using hearing aids, the better chance you will give your brain to adapt and re-learn sounds you may not have been hearing for a while.
Research from the National Council of Aging shows that when people begin to use hearing aids, they experience improvements in their marriage, social life and sex lives.
Seniors with untreated hearing loss are significantly more likely to develop dementia over time than those who retain their hearing, according to a recent study by Johns Hopkins University and the National Institute on Aging.
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