You probably haven’t heard of Sonova Holding, but investors should soon become aware of the Switzerland-based company when this leading global developer and maker of innovative hearing solutions launches sometime in October its new product platform that enhances assistance to the hearing-impaired. True, Sonova isn’t widely known among U.S. investors, but this major provider of hearing solutions generated sales of over $2 billion last year and racked up profits of $372 million. (One Swiss franc is worth $1.07 dollars).
Hearing loss is an underrated investment issue, to be sure, but industry figures speak volumes. More than 15% of the world’s adult population is affected by hearing loss, with the total size of the hearing-care market estimated at about $16 to $17 billion. So this silent sector offers huge potential gains for the industry players.
Shares of Sonova (SOON), which trade on the Zurich Stock Exchange, have been on the rise, reflecting the strong results during its most recent financial year when sales rose 8.7% in Swiss francs and 11.7% in local currencies, and earnings before interest, taxes and amortization jumped 11.6% and 16.7%, respectively. The stock currently trades at 146.8 Swiss francs, up 30.49% from a year ago. Some investors and close watchers of the stock predict the stock is destined to go much higher.

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